Tommy Hilfiger Breast Health International Limited Edition Bag 2010

Tommy Hilfiger Europe announced the fourth in a series of limited edition bags to benefit Breast Health International, a globally renowned organization committed to finding a cure for breast cancer. This year, Tommy Hilfiger has partnered with international supermodel and actress Milla Jovovich as ambassador for the program. International supermodel and photographer Helena Christensen will also partner with Tommy Hilfiger by photographing Milla Jovovich. The limited edition bag will be sold in select Tommy Hilfiger flagship stores, key selected department stores and wholesale clients in Europe from April 2010.

“I am excited to work with Milla Jovovich an Helena Christensen in our continued support of the Breast Health International,” said Tommy Hilfiger. With the limited edition bag series we’ve been able to contribute to building breast cancer awareness, and offer our customers an opportunity to also make their contribution as well.”

“As a devoted supporter of charitable causes, I really am grateful to be the ambassador for Tommy Hilfiger’s initiative to support Breast Health International,” said Milla Jovovich. “To be a part of such an inspirational initiative is an incredible honor, and I hope that through our partnership we can help make a difference to the thousands of lives touched by the horrible disease.”

For this edition of the initiative, Helena [Christensen] has lent her creative talent to Tommy Hilfiger, by photographing Milla Jovovich. The campaign will launch in key fashion publications in March 2010, and the images will also feature on all the promotional material for the initiative.

The Tommy Hilfiger limited edition bag will retail at €279, with fifty percent of the proceeds going to Fund for Living, an on-going global campaign initiated by Breast Health International to support those diagnosed with breast cancer. The program helps fund small but essential needs not usually covered by health insurance that assist those fighting breast cancer to get back to their normal lives without financial constraints.

Tommy Hilfiger Bag

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Tommy Hilfiger anuncia mais uma série de bolsas em edição limitada para beneficiar a Breast Health International, uma empresa globalmente reconhecida que se dedica à investigação para encontrar uma cura para o cancer da mama. Esta iniciativa de bolsas em edição limitada será lançada na Primavera 2010 e estarão disponíveis em lojas Tommy Hilfiger seleccionadas, na Europa.

Metade dos lucros das vendas vai ser doado ao Fund For Living – campanha global da Breast Health International dedicada a apoiar mulheres a quem foi diagnosticada o cancer da mama. O objectivo da iniciativa é ajudar a pagar certas despesas que não são cobertas pelo seguro de saúde como cuidados da casa ou certa medicação, facilitando a vida aos doentes após o tratamento.

A supermodelo e actriz internacional Milla Jovovich, foi escolhida pela Tommy Hilfilger como Embaixadora da iniciativa. A supermodelo e fotógrafa internacional Helena Christensen também participa na campanha, fotografando Milla Jovovich.

Milla Jovovich - Bolsa Tommy Hilfiger

As actrizes italianas Claudia Gerini e Cristiana Capotondi também se juntaram a Tommy Hilfiger para ajudar a promover as bolsas. O programa, que só foi lançado em Itália, vendeu de imediato todas as 100 malas disponíveis na loja principal da marca em Milão, angariando 20.000 Euros para a fundação da Breast Health International.

Milla Jovovich - Bolsa Tommy Hilfiger

Credits to: Global Press, Coin It, Blogdamulher & Millafan.